The important elements of your email. Lets take a look at two email layouts utilizing visual hierarchy Email layouts First the Z pattern is an effective way to get subscribers to read through all your email content. This strategy plays on patterns of eye movement. Reading left to right we have a tendency to jump ahead when engaging with content. As marketers we can capitalize on this tendency by dispersing particularly eyecatching content throughout the copy. partway through. Email example from Truecaller with arrows indicated the Z pattern of content Zpatterned visual hierarchy Source Second the inverted pyramid email layout is another strategy to consider.
This way readers are less likely to get bored
As youll see in the example below this layout works by broadly catching readers attention at the top of the email before narrowing their focus to a call Czech Republic WhatsApp Number List to action product feature or whatever the primary goal of your email is. A newsletter by Strava with overlaid arrows indicating the inverted pyramid content structure. Inverted pyramid visual hierarchy Source Whichever layout you opt for your content should be arranged to tell a story that guides your reader toward the action that you want them to take. Email design aspects such as placement size color contrast and fonts.
All play an important role in establishing
Visual hierarchy. Optimize your CTAs Nows a good time to discuss optimizing your CTAs. As youve seen in the examples above there are CTA buttons Bulgaria WhatsApp Number Data placed strategically in accordance with the email layout. This strategy helps boost click through rates. Laying out your content to figuratively point toward a call to action is like giving your contacts a gentle nudge. As well the text on your CTA buttons should be specific and to the point. If youre promoting a new product line you could write something like explore our new collection. If you just launched.